Social media management is how you maintain profiles that raise brand awareness, drive sales, and boost customer satisfaction. And may discourage people from doing business with you. Empty feeds and poor-quality content reflect badly on your brand.
Plus, a disorganized approach to social media can do more harm than good. Which can drive people to their restaurants. And generate tons of comments, shares, and likes.Īll this creates a lot of positive attention for Wendy's. Their posts regularly reach hundreds of thousands of people. If you don’t use social media, you miss out on valuable opportunities to reach and engage your target audience (i.e., people who will buy from you).įor example, Wendy’s has 3.9 million followers on Twitter. And they engage with brands in various ways. And they’re free to use.Īround 4.8 billion people use social media. Social media management is important because platforms like Facebook, Twitter, and Instagram present huge revenue opportunities to brands. Why Is Social Media Management Important?
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And how to manage your social media presence. It can even help you to build a personal brand.īelow, we’ll discuss why social media management is crucial for your brand. Others outsource to freelancers or social media marketing agencies.īut social media management can help even the smallest businesses generate revenue. Some businesses have a dedicated social media manager or a team handling these activities. Social media managers often share these core responsibilities: It helps you achieve brand goals in marketing, sales, and customer service. Social media management is the strategic use of social media to grow audiences and revenue.
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